Privacy Policy

Privacy Policy
and information regarding any consents you may have given

As the controller under data protection law, we hereby inform you about how we process your personal data.

I. The Concept of Personal Data and Other Key Terms

In simple terms, personal data includes all information relating to you as an individual. Definitions of “personal data” and other relevant terms can be found in Article 4 of the General Data Protection Regulation (GDPR).

II. Name and Contact Details of the Controller; Contact Details of the Data Protection Officer

The controller is the person or entity that determines the purposes and means of the processing of personal data. The name and contact details of the controller (and, if applicable, the data protection officer) can be found in our legal notice (Impressum).

III. Purposes and Legal Bases for the Processing of Your Personal Data

We process your personal data for the following purposes and on the legal bases indicated:

  1. To safeguard our legitimate interest in maintaining the proper operation of our website, providing user-friendly features, and analyzing website usage (Article 6(1)(f) GDPR).

  2. To take pre-contractual measures at your request (Article 6(1)(b) GDPR).

  3. To respond to inquiries and take related actions, based on our legitimate interests (Article 6(1)(f) GDPR).

  4. To fulfill a contract to which you are a party (Article 6(1)(b) GDPR).

  5. For marketing purposes, based on your consent (Article 6(1)(a) GDPR) or our legitimate interest (Article 6(1)(f) GDPR).

  6. To comply with legal obligations (Article 6(1)(c) GDPR).

  7. To pursue our legitimate interests in enforcing rights or defending against claims (Article 6(1)(f) GDPR).

We apply appropriate technical and organizational measures to protect your data.

Details for each purpose can be found in the specific sections of this privacy policy.

IV. Disclosure of Your Personal Data to Third Parties

If necessary to achieve the purposes mentioned above, we may transfer your data to third parties in accordance with legal requirements. The scope of the data transferred is limited to the minimum necessary.

V. Scope of Processing for Individual Purposes

Below is a detailed explanation of how we process your data for specific purposes.

Your data will be deleted when it is no longer needed, unless we are legally permitted to retain it for another purpose.

1. Use of Our Website for Informational Purposes

If you use our website without submitting information, we only process the data your browser sends to our server, including:

  • Page visited

  • Date and time of request

  • Data volume transferred

  • Referrer URL

  • Browser used

  • Operating system used

  • IP address

Processing is based on Article 6(1)(f) GDPR. Data is deleted after 6 months unless required for legal purposes.

You are not required to provide this data, but without it, you cannot view the website.

2. Handling Inquiries

If you contact us, we process the data and documents you provide, including:

  • Date and time of contact

  • Name

  • Contact details

  • Inquiry content

  • Attached files

Depending on the situation, processing is based on Article 6(1)(b) or (f) GDPR. Data may be shared with third parties where necessary. It is deleted once your inquiry is resolved, but not before tax and commercial retention periods (6/10 years) expire.

You are not obliged to provide data, but we cannot respond without it.

3. Contract Fulfillment

If you provide data in connection with a contract, we process customer and contract details such as name, address, product data, and payment/delivery information.

Processing is based on Article 6(1)(b) GDPR. Data may be shared with payment providers, logistics partners, and other service providers. PayPal transactions are subject to PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE

Data is deleted after 6 or 10 years unless further processing is legally allowed.

Providing personal data is necessary to conclude a contract. Without it, we cannot enter into an agreement.

4. Newsletter Marketing

If you subscribe to our newsletter, we process your email address and any other optional personal data you provide to send you marketing emails. Only your email is mandatory.

By subscribing, you give the following consent: “I agree to receive promotional emails and consent to the processing of my email address and any additional personal data for this purpose. I may withdraw consent at any time without reason. This does not affect the legality of processing before withdrawal.”

We use a double opt-in process for newsletter registration. Your IP address and the date/time of confirmation are recorded for legal documentation.

Processing is based on Article 6(1)(a) GDPR. You may unsubscribe at any time. Your email and associated data will be deleted immediately unless retained for other purposes.

Without providing an email address, you cannot subscribe.

5. Postal Advertising

We may use your name and address for postal advertising.

Processing is based on Article 6(1)(f) GDPR. You may object at any time, after which we will delete your data unless further use is permitted.

You are not obliged to provide your data, but without it, we cannot send you postal advertising.

6. Legal Obligations

We process your data to fulfill legal duties under Article 6(1)(c) GDPR and may transfer it to third parties where required. Data will be deleted once the obligation no longer applies.

7. Cookies

We use necessary cookies to support site functions such as shopping carts or payment processing (e.g., Amazon Pay). You can block or delete cookies via browser settings, but doing so may limit site functionality.

We use the “Real Cookie Banner” tool to manage consent. Details: https://devowl.io/de/rcb/datenverarbeitung/

Legal bases: Article 6(1)(c) and (f) GDPR.

You are not required to provide personal data for this purpose, but without it, we cannot manage your cookie consent.

8. Google ReCaptcha

We use Google ReCaptcha to detect bots, e.g., in forms. Provider: Google LLC. Privacy policy: https://www.google.com/policies/privacy/, Opt-out: https://adssettings.google.com/authenticated

9. Enforcement of Rights and Legal Defense

We may process your data to enforce or defend legal claims. Legal basis: Article 6(1)(f) GDPR. Data may be shared with collection agencies or legal representatives and is deleted after the process concludes or statutory retention periods expire.

VI. Data Retention Period

Data is deleted when no longer necessary unless legal grounds permit further processing. Specific retention periods are listed above.

VII. Your Rights

  1. Overview

Under the GDPR, you have the following rights:

  • Right of access (Art. 15)

  • Right to rectification (Art. 16)

  • Right to erasure (Art. 17)

  • Right to restriction of processing (Art. 18)

  • Right to data portability (Art. 20)

  • Right to withdraw consent (Art. 7(3))

  • Right to object (Art. 21)

  • Right to lodge a complaint (Art. 77)

  1. Right to Object

If your data is processed on the basis of legitimate interests (Art. 6(1)(f) GDPR), you may object at any time based on your particular situation. We will then stop processing unless we demonstrate compelling legitimate grounds or use the data to establish, exercise, or defend legal claims.

If we use your data for direct marketing, you may object at any time. We will then stop using your data for this purpose.

  1. Right to Lodge a Complaint

You may lodge a complaint with a supervisory authority, particularly in your country of residence, employment, or where a violation allegedly occurred, if you believe data processing infringes the GDPR.

VIII. Information on the Necessity of Data Provision and Consequences of Non-Provision

Where relevant, information on whether data provision is necessary and the consequences of non-provision is stated in the sections above.

You can prevent tracking of your actions on this website. This protects your privacy but may limit the owner’s ability to learn from your behavior and improve usability for you and others.